The Sexton Company and New Partners (our colleagues in this effort) have been retained to build a strong, active, relationship with the organization’s entertainment industry constituents by creating a grass roots base built on a two-way communication process that will help ensure the MPTF is embedded in a community of shared interests with its stakeholders while connecting the MPTF brand to a re-imagined vision for the future. By feeding off the organization’s 90 year legacy of good works, a reinvigorated mission-driven MPTF is poised to lead the conversation on issues of aging, healthcare, and identifying social services for the new generation of seniors. Sexton and New Partners are working to enable the MPTF to leverage past accomplishments, the star power of Hollywood, innovative thinking within the organization, and its human service programs to grow its base and to showcase the MPTF as a leader in providing solutions to the biggest issues facing the aging members of the entertainment community today and for years to come.